Roots and matters close to our hearts

We have been developing organic products since 1972, and we have had our hearts and passion in it the whole way. We have always fought for a sustainable world and for products that live up to our points of view. And we are not even tired yet! Because we can see that it is worthwhile. We will continue our fight for organic products. And we will do this with focus on innovation, quality, health and responsibility.

 

Ecology without any shortcuts

One of our Urtekram strategies is “Pure ecology”. This means that we use as many unprocessed products and ingredients as possible.

Even those natural colorants, additives and preserving agents, which are in fact allowed in organic production, are used to the lowest extent possible.

In other words, we place higher demands on our products than we are actually required to do. The law makes up our basis; however, on top of that we add the Urtekram requirements to honest food. As an example we do not like to use yeast extract, which is a flavour enhancer, because we want the flavour to stem from the raw materials. If we would like a product to have a stronger flavour, we simply add more organic spices. As another example we try to avoid using refined, heat-treated oil because the processing procedures destroy some of the nutritional value of the oil.

 

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